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Huawei Device USA Unveils "Access Smarter" Campaign at Taste of Chicago

Experiential campaign encompasses online competition, social media activations, launch experience, and local events throughout the country to further propel consumer awareness

PR Newswire
Jul 11, 2012

CHICAGO, July 11, 2012 /PRNewswire/ -- Aimed to bolster consumer awareness in the United States, Huawei Device USA ("Huawei") today introduced the company's first experiential campaign at the world's largest food festival – Taste of Chicago. Now in its 32nd year, the nation's premier outdoor food festival will take place at Grant Park in Chicago from July 11 to 15. Huawei's campaign will center on the theme of "Access Smarter" to provide access to smarter realities for everyone – providing the devices, at the right price points and accessibility that enable and releases the smart in everyone.

"At Huawei, our goal is to provide higher quality experiences on approachable smartphones, giving the consumer better, easier access to connect and obtain information than ever before," said Michael Chuang, Executive Vice President at Huawei Device USA. "Our presence at Taste of Chicago is further evidence of our commitment to connecting our innovative devices with U.S. consumers and enhancing their awareness of Huawei."

Supported by global brand experience agency Jack Morton and Austin-based creative firm Proof Advertising, the campaign includes four elements:

  • An online competition where people can share what they would like to be able to do on a smartphone. The competition will run through August 3, 2012, and four winners will be chosen at the end to enjoy an amazing experience (which will be unveiled on August 6). The winners will also be given a Huawei device to document the experience and share with the rest of Huawei's community online. More information on the online competition can be found at
  • The launch of social media channels on Twitter, Facebook and YouTube. Using these new social media channels will allow Huawei to more easily and quickly provide consumers with company news, product launches and important updates.
  • A launch experience, aptly named the Huawei "Access Smarter" Village at Taste of Chicago that will bring to life Huawei's "Access Smarter" campaign through fun, engaging, hands-on experiences. Consumers can interact with the latest Huawei devices and experience access to smarter design, access to smarter entertainment, access to smarter living and access to smarter solutions.
  • A number of upcoming carrier activation events in Seattle, Chicago, Los Angeles, San Diego, Baltimore and Miami to build local awareness of Huawei's carrier partnerships and help drive consumers to retail locations in those markets.

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider. Through our dedication to customer-centric innovation and strong partnerships, we have established end-to-end advantages in telecom networks, devices and cloud computing. We are committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world's population. For more information, visit Huawei online: Follow us on Twitter: and YouTube:

About Huawei Device

Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-People (B2P) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world. For more information, visit Huawei Device online:  

Media contacts:

Jannie Luong
(214) 415-0815

Jessica Swain
(415) 318-4225

SOURCE Huawei Device USA

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