News Releases

Huawei Expands Brand Awareness Initiatives into U.S. with New USD30 Million Global Holiday Promotion Campaign

Nov 12, 2012

PLANO, Texas, Nov. 12, 2012 /PRNewswire/ -- Huawei, a leading global information and communications technology (ICT) solutions provider, today expands its brand awareness initiatives into the U.S. with the launch of a USD30 million 'Ascend to New Heights' global holiday consumer promotion campaign. Featuring both online and offline activities, the two-and-a-half month promotion is a significant milestone in the company's increasing push into the direct-to-consumer space. With a line-up of attractive prizes and attention-grabbing onsite and retail activities, 'Ascend to New Heights' is set to wow a global audience and extend awareness of the Huawei Device brand globally.

Huawei kicked off the 'Ascend to New Heights' campaign on November 12. Consumers can visit the website to find out more about the activity line-up and take part in interactive contests for a chance to win a bevy of attractive prizes including dinners at some of the world's best restaurants. The grand prize includes an all-expenses-paid trip to Dubai, where consumers will experience new heights with a stay at the 5-star Burj Al Arab Hotel and a private helicopter tour of the city.

Consumers in the U.S. can look forward to winning movie tickets or a Huawei phone, such as a Huawei Summit™, T-Mobile® myTouch®, or T-Mobile® myTouch® Q with one month of service. The grand prize from the U.S. includes a getaway for a winner and three friends to New York City for a New Year's Eve party.

Consumers can download the 'Ascend to New Heights' smartphone app (iOS, RIM, Android, Windows Phone) to access information about the holiday promotion campaign.

About Huawei Device
Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-People" (B2P) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world. For more information, visit Huawei Device online:

Media Relations Contact:
Jannie Luong, Huawei
(214) 415-0815